Provide Members With Fitness Assessments to Motivate Change And Generate Revenue
For over 35 years, health clubs across the country and around the world have relied on MicroFit HealthWizard software and optional FAS-2 testing equipment to provide fitness and wellness assessments for their members. This is a service that not only provides your members with useful information in their quest to become more healthy, but also provides a way for your club to increase personal training revenue, boost member retention, and generate quality referrals.
Club Benefits
Providing quality fitness and wellness assessments will not only motivate your members, it will also provide benefits to your club.
While some clubs offer free fitness assessments to their members, others charge a nominal fee for this service. Along with potential revenue from the service, the easy to read MicroFit reports allow the trainer to show the member areas they need to improve and allows the trainer to sell more personal training services. It is our experience that a member who receives quality information from a fitness assessment is more likely to refer family and friends to your club for their own assessment. Follow-up assessments at predetermined intervals (such as 3 months) will help keep the member engaged and working with their trainer to achieve better results which is most likely why they became a member of your club in the first place.
“We have used MicroFit for many years to establish an individual’s baseline and then design a program for them to reach their fitness goals as quickly and efficiently as possible. MicroFit provides a format of professionalism that helps us stand out from the competition.” – Chuck Wilson, Partner – The Fitness Equation – Ashburn, VA
Member Benefits
Now more than ever, it is important to help your members prevent diseases such as high blood pressure, type 2 diabetes, and obesity which cause them to be more at risk when something like Covid-19 comes along. MicroFit technology solutions will allow your trainers to not only track progress in areas of fitness such as blood pressure, body fat, weight, and aerobic fitness, but also provides easy to read reports that help motivate your members in their quest to become more healthy.
MicroFit Articles Related to Health Clubs
Club Solutions – January 2017: Introducing the MicroFit Total Fitness Assessment Lab
Club Solutions – March 2018: How MicroFit Enhances Fitness Services at Harbor Fitness
Club Solutions – July 2018: Questions for Club Operators to Consider Concerning Fitness Assessments
Club Solutions – September 2019: Executive Spotlight: Rob Rideout of MicroFit